BEER GARDEN APP
BEER GARDEN APP
A mobile app designed for a local brewery, enhancing the customer experience with features like ordering, event updates, and exclusive promotions.
THE PROBLEM
Some individuals face communication barriers in bars or restaurants, leading to exclusion or discomfort.
THE SOLUTION
An inclusive experience that allows everyone to enjoy the brewery, while also reducing wait times and boosting sales.
PROJECT YEAR
January - June, 2022
Design Thinking Process
Empathize
.png)
Define
Ideate
Prototype
Test
ICONS Flaticon: Smashicon, Freepik, Gowi, Iconixar
EMPATHIZE
Understanding the User
Users aged 18 to 70 who frequently visit bars or breweries were interviewed to identify their needs, behaviors, and pain points. Research is essential for gathering real user data and uncovering insights to guide the solution.
Pain points
1
Availability
Users want to secure a table in advance and avoid long waits for an available spot or for their order to be served.
2
Accessibility
Users need assistance if they have a disability or speak a different language, ensuring a more inclusive experience.
3
Menu
Users want a clear, detailed menu with product descriptions that are easy for everyone to understand.
Personas
Problem statement:
Simón is a student with Autism Spectrum Disorder (ASD), who needs to reduce contact with strangers when he goes out with his friends, since his communication difficulties can negatively affect his experiences in this type of places.
User Journey Map
It helped visualize the path users take to complete a task, highlighting their pain points and emotions. This provides insights for identifying design opportunities to address their needs.
DEFINE
Paper Wireframes
Helped visualize initial ideas and organize the information. Creating the path in real-time allowed us to identify any steps we might have missed, ensuring the flow was intuitive and comprehensive.
Digital Wireframes
At this stage, elements are arranged within the actual screen size, and the user flow is optimized for a seamless experience.
Usability study: parameters
Study type
Unmoderated usability study
Location
Italy, remote
Participants
5 participants
Lenght
15-20 minutes
ICONS Flaticon: Iconixar
Usability Study: Findings
1
Payment Process
The payment process is overly complex.
2
Language Settings
There should be an option to easily set the preferred language for better accessibility.
3
Communication
Improved communication between users and waiters is needed to enhance the overall experience.
Accessibility Considerations
1
Communication
Ensure the app provides multiple ways for users to interact with the content, making it accessible for individuals with various communication difficulties.
2
Support
Design features that cater to users with cognitive disabilities, such as simplifying information presentation and providing clear instructions for navigation.
3
Language
Consider the diverse language needs of users, providing flexibility in language settings to ensure that the app can be understood by users from different linguistic backgrounds.
FINAL PROJECT
Ready to elevate your brand?
Get in touch and let’s create something great.
Catalonia, Spain
Follow me