HIKLUB
Responsive Web Design
HiKlub is a UX/UI design concept developed to explore interaction patterns and system structure within a context-based digital product, approached through gamification principles.
The project focused on the design of a mobile-first, responsive website, developed through iterative design sprints.
It included the creation of user flows, wireframes, and high-fidelity prototypes, as well as a scalable Design System built following Atomic Design principles.
Context & Role
Type: Freelance, short-term project
Duration: 7 months
Role: UX/UI Designer, collaborating closely with another designer across all stages
Team: Worked continuously with stakeholders, developers, and psychologists to align design with user needs and technical feasibility
DESIGN PROCESS
DESIGN PROCESS
The project was developed from an existing concept, where UX/UI design played a key role in shaping the product and integrating new features.
Work was organized through weekly design sprints, structured as follows:
Discovery & Analysis
Understanding user and business needs, reviewing existing flows, and defining how new features would integrate into the current experience.
UX Definition
Creation of initial user flows, followed by sketching and low-fidelity wireframes.
Design & Prototyping
High-fidelity designs and interactive prototypes built in Figma, shared with the team for review.
Testing & Iteration
Moderated and unmoderated usability testing, with iterative improvements based on insights and team feedback.
Final refinement
Design adjustments and validation prior to development handoff.
UX WORK & DELIVERABLES
UX WORK & DELIVERABLES
User Flows
Structured key journeys to visualize navigation and feature logic.
Wireframes
Low- and mid-fidelity layouts to organize content and interactions.
Usability Testing
Conducted moderated and unmoderated tests depending on sprint goals; unmoderated tests run in Maze with results analyzed for iteration.
Design System
Atomic Design-based component library ensuring visual and functional consistency.
Ready to elevate your brand?
Get in touch and let’s create something great.
Catalonia, Spain
Follow me