ABOUT ME
ABOUT ME
STRATEGIC DESIGN SOLUTIONS FOR GROWING BRANDS | WEB · UX/UI · BRANDING & PRODUCT | FREELANCE
I’m a multidisciplinary freelance digital designer, helping brands build clear, consistent, and functional digital experiences.
I work across web design, UX/UI, branding, product visuals, and digital content, acting as a single design partner to avoid fragmented workflows and ensure visual and functional consistency across platforms.
With a structured and flexible approach, I translate business goals into usable, user-centered design solutions, balancing aesthetics, clarity, and functionality.
My experience includes website design and implementation, UX/UI features, branding systems, content design, simple animations, and SEO-focused improvements, always with a problem-solving mindset.
Fluent in Spanish, English, and Italian, I collaborate with international teams and clients in remote and long-term projects.
Ready to elevate your brand? Let’s connect.
Ready to elevate your brand? let’s connect!
EXPERIENCE
EXPERIENCE
Nova Solar Argentina
Sep 2020 - Oct 2021
Graphic Designer | Community Manager
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Managed social media accounts, creating and planning content adapted to various digital platforms.
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Designed visually appealing posts, ensuring alignment with the brand's voice and goals.
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Developed strategies to increase online engagement and improve brand visibility.
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Coordinated with the team to implement campaigns and monitor performance metrics
di.sofiatahuil
Aug 2020 - Jan 2023
Graphic Designer
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Designed logos, business cards, and flyers to support brand recognition and marketing efforts.
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Created engaging social media materials, tailored to platform-specific requirements and trends.
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Collaborated closely with clients to understand their goals and deliver visually compelling solutions.
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Coordinated with print vendors to ensure accurate and high-quality production of physical materials.
Risidio
Jan 2023 - Apr 2023
UX/UI & Graphic Designer - Internship
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Worked on Web3, NFT, and crypto-related design projects, ensuring consistency across digital platforms.
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Designed and developed websites for corporate and collaborator brands, both desktop and mobile, with a focus on user experience and responsive design.
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Created visual assets including logos, pitch decks, and social media graphics to align with brand identity.
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Produced handoff documentation for developers, ensuring smooth implementation of design elements.
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Collaborated with cross-functional teams to deliver design solutions that met both user needs and business goals.
Bitterblond
Jun 2023 - Present
Web & Visual Designer - Freelance
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Collaborated with marketing teams to develop content for campaigns, ensuring brand consistency and alignment with project goals.
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Redesigned and optimized WordPress websites by editing HTML and CSS, enhancing functionality and aesthetics.
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Developed visual content for digital marketing campaigns on LinkedIn, newsletters, internal documentation, Hubspot, Social Media, Youtube and other platforms.
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Created custom illustrations, icons, GIFs, and videos, aligning designs with brand needs.
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Implemented SEO strategies -including article optimization, keyword research, and linkbuilding- to improve website ranking and visibility.
Hiklub
Nov 2022 - Mar 2023
UX/UI Designer - Freelance
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Developed a responsive website, achieving over 90% usability by applying the Design Thinking process.
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Created user flows, wireframes, and prototypes to support the user experience.
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Conducted moderated and unmoderated usability tests, analyzing data and iterating on designs based on findings.
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Built a scalable Design System following Atomic Design principles.
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Collaborated with cross-functional teams to ensure alignment between design, functionality, and business objectives.
Finax
Jun 2024 - Present
UX Research & App Testing - Freelance
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Evaluated user experience (UX), user interface (UI), and overall app usability.
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Tested registration process, onboarding, international money transfers, and multi-currency support.
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Assessed cross-platform compatibility, ensuring functionality across various devices and operating systems.
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Analyzed data security, encryption methods, compliance, and regulatory standards.
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Provided insights to improve performance, accessibility, and conversion rates.
National University of
La Plata
Aug 2020 - Jul 2021
Course Assistant
Courses: “Materials Technology III” and “Industrial Design V”.
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Support for students throughout all stages of project development:
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Market research.
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User experience analysis.
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Definition of design concept.
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Product development using CAD tools.
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Review of the proposed project, technical plans and rapid prototypes.
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Graphic proposal.
Jacinta
Jan 2015 - Jan 2020
Shoe Designer | Entrepreneurship
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Development of the complete production process:
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Designed manufacturing patterns, shoe assembly, and sales.
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Continuously optimize production processes.
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Supplier management and communication with clients.
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Sales and social media.
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Multitasking management of all encompassed activities.
SOFÍA Design
Mar 2023 - Present
Designer · Digital Brand & Web Solutions - Freelance
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Developed complete visual identities for early-stage and growing brands, including logo design, color systems, typography, brand guidelines, and visual direction aligned with strategic goals.
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Designed and implemented responsive websites through WordPress or in collaboration with developers, focusing on UX/UI best practices, performance optimization, accessibility, and SEO integration.
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Produced graphic materials across various formats and platforms, including content for social media, pitch decks, internal documentation, and newsletters.
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Created 3D assets and rendered visuals for digital products in the blockchain and crypto space.
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Delivered cohesive design systems that ensured consistency across all brand touchpoints.
Clients include: Lookalike, SEIH (Saudi-European Innovation Hub), Royal Protocol, Vectorium.
